We’re democratizing access to home comfort with patented technology that allows us to assess a homeowners ability to pay, so you can provide home comfort for more people with less worry.
Our mission is to bring more home comfort to more people through honest, gotcha-free financing.
Why we exist
We’re here to help homeowners focus on what really matters: the home comfort system right in front of them. And while we can’t promise every upgrade for every person, we’re here to get as close to that as humanly possible.
How we do it
We bring simplicity, transparency, and accessibility to home comfort financing through a one-application process that approves up to 89% of credit applicants. Call us crazy, but we think people should be able to get the home comfort they deserve.
Our story. Our founder, Anuj Khanna, previously scaled a home comfort financing business to over $300 million in value.
He learned the ins and outs of the business, and was able to finance as many home comfort systems as possible, but was frustrated with low approval rates and clunky solutions.
Determined to make home comfort accessible for everyone, he founded Service 1st Financial and launched the Premier Program.