About

A platform that puts comfort first

We’re democratizing access to home comfort with patented technology that allows us to assess a homeowners ability to pay, so you can provide home comfort for more people with less worry.
Visit Newsroom

Our mission is to bring more home comfort to more people through honest, gotcha-free financing.

Why we exist

We’re here to help homeowners focus on what really matters: the home comfort system right in front of them. And while we can’t promise every upgrade for every person, we’re here to get as close to that as humanly possible.

How we do it

We bring simplicity, transparency, and accessibility to home comfort financing through a one-application process that approves up to 89% of credit applicants. Call us crazy, but we think people should be able to get the home comfort they deserve.

Comfort Coverage Partners

Anuj Khanna
Founder and CEO,
Service 1st Financial

Our story. Our founder, Anuj Khanna, previously scaled a home comfort financing business to over $300 million in value.

He learned the ins and outs of the business, and was able to finance as many home comfort systems as possible, but was frustrated with low approval rates and clunky solutions.

Determined to make home comfort accessible for everyone, he founded Service 1st Financial and launched the Premier Program.

Give us a call

Give us a call or chat us and you’ll be sure to find some nice humans ready to help.

Contractors

M-F – 6:00am - 6:00pm EST
SAT – 6:00am - 2:00pm EST

Call: (888) 342-7005Email Us
Homeowners

M-F – 7:00am - 3:00pm EST
SAT – Closed

Call: (888) 342-7005Email Us
Home Comfort. Delivered.

Join us

Ready for an upgrade? Looking to join our team? We've got you covered.

inquiries@service1stfinancial.com
+1 (888) 342-7005
6900 Wisconsin Ave., Suite 200
Bethesda, MD 20815
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2022 Home Comfort Delivered. All right reserved.
Premier Program is a trademark of Service 1st Financial.